The LoL themed Coca Cola was released in South Korea as the World Championship is about to be held, Korea has massive fanbase for LoL, with Sponsors like Coca Cola, Riot Games are surely defining the E-sport world in their own way.
The Season 4 World Championship start 18th of Sep 2014, The playoffs will be held in South Korea with the final being played on October 19th at Sangam Stadium. Sangam Stadium is perhaps best known for being one of the venues of the FIFA world cup in 2002. New for this year is that the World Championship will be on the road with group stages being played out in Singapore and Taipei in September before moving on to Busan in for the quarter-finals in October, while the Semifinals and finals are played in Seoul.